Case studies

Proof, not promises.

Selected work. The thinking behind it. And what changed.

Results from real engagements across education, ecommerce, real estate and automotive.

Book a strategy call

Education·Rau's IAS Study Circle

Becoming one of India's most trusted UPSC coaching brands

One of India's most established UPSC/IAS coaching institutes – a niche, high-trust education category.

10Mleads generated

892KYouTube subscribers

700Kemail subscribers

Challenge: Elevate the digital brand and lead generation in the fiercely competitive UPSC coaching landscape, while increasing reach and impact.
The insight: The bottleneck wasn't ad spend – it was a leaky journey between initial interest and admission. Fixing the nurture path made every ad rupee work harder.
What we did: Seven years of integrated growth marketing: website, paid campaigns (search, video, discovery, display), email marketing and audience building.
Results: 10M leads with a 2% lead-to-admission conversion rate · 700K email subscribers from zero in 3 years · 22.62% higher open rates from personalised email & SMS · 1.81M Google Ads leads from 12.3M clicks on a 75.4M media budget.

20K

2017 · 20K YouTube subscribers

2024 · 892K YouTube subscribers

892K

Timeline

2017 – 2024(7 years, ongoing relationship)

Discuss a similar challenge

Ecommerce·Storeus

6× revenue in nine months in the UAE market

A generic ecommerce marketplace launching into the UAE market – B2B and B2C.

6xrevenue growth

14.7%email open rate (from 2.5%)

27%SEO share (from 2%)

Challenge: Opening a generic ecommerce store in the UAE is not an easy feat: brand unknown, competing against giants.
The insight: A newcomer can't out-spend the giants – but it can out-experience them. We fixed the funnel (email, SEO, payments, trust) before scaling paid.
What we did: Social media marketing, paid campaigns, email marketing, SEO, marketing consultation, B2B sales support, and media planning and buying with ARN Media Group. B2C listings strategy for products from Apple, Samsung, Sony, Toshiba, Dell, Michael Kors, CK, Braun, MAC and L'Oréal.
Results: 6x revenue growth in 9 months · email open rates from 2.5% to 14.7% in 6 months, cutting CAC and lifting retention · SEO from 2% to 27% in 6 months with 1,800 backlinks · +127% social engagement · hundreds of B2B collaborations with organizations like GEMS, DEWA and Emirates NBD · payment channels onboarded: Postpay, Tamara, Tabby · sponsor-level event participation (Dubai Road Trip, DEWA Souq).

2.5%14.7%

Email open rate Before / After · Six-month window

2%27%

SEO traffic share Six-month window

Timeline

9 months to 6x

Discuss a similar challenge

Real Estate·Tall Bricks

570 qualified leads. Seven high-value closures.

A Dubai real estate agency selling high-ticket property.

570qualified leads

7closures ≥ AED 1.6M

21active discussions

Challenge: Generate investor-grade buyer leads in one of the world's most competitive property markets.
The insight: In high-ticket property, more leads is the wrong goal. Qualification is the product: fewer, richer conversations beat a fuller top of funnel.
What we did: Performance lead-generation campaigns with qualification, nurture and sales handoff.
Results: 570 leads · 80 first-level interested · 21 in active discussion · 7 closures at minimum AED 1.6M each · one investor lead from a major corporate group and a 7M AED purchase inquiry.

570 leads

80 first-level interested

21 in active discussions

7 closures · AED 1.6M+ each

Timeline

7.5 months

Discuss a similar challenge

Automotive·GWM / Al Naboodah Group

Launch films for the Haval H9, Tank 500 and Haval H6

A major UAE group launching GWM in a crowded market.

Challenge: Make GWM cars stand out in a market where every brand looks and sounds the same.
The insight: Cinematic content makes product differentiation visible.
What we did: Conceptualised, storyboarded, shot and edited launch films for the Haval H9, Tank 500 and Haval H6, plus a full vehicle photoshoot.
Results: End-to-end launch content delivered across three flagship models.

Haval H9

Tank 500

Haval H6

Timeline

Project engagement

Discuss a similar challenge

We've also brought Lulu Webstore up to competitive speed online and supported Toshiba through its Kioxia brand transition. Details on request.

Ready to grow together?